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About Me.

I'm a researcher and cultural entrepreneur passionate about understanding change on personal and organizational levels. 

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Research

After my bachelor and master studies in psychology and late into my career as a competitive rower, I realized that I was always able to suffer more in a crew boat than in a single-scull; goals that were shared and achieved together were far more meaningful to me than crossing the finish line alone. This realization initiated my transition out of elite sport and brought me into the role of head coach at a rowing club in Switzerland. After three years working with a group of young men who tested my problem-solving and leadership skills on a daily basis, I decided to follow an itch that I had developed during my retirement: How do we change roles, careers, interests, hobbies.... but remain the same? How can we evolve but still be "me"? This curiosity led me to study identity during transitions and pursue a PhD in Sport Psychology at the University of Bern in Switzerland. My research aims to answer these questions and draw parallels between athletes' retirement from sport and the contemporary world of work where individuals and organizations are plagued with changes and transitions. 

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Cultural Entrepreneurship

Founder: RIDE RAWR Women’s Cycling Community

  • Leading community based product development and sales

  • Organising events and coordinating partnerships with key brands

  • Creating content and educational material

 

Storytelling at Swissprenuer

  • Supporting the organisation and execution of Community Events 

  • Creating content and supporting communications (blog, newsletters etc.)

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Education

2021 - PRESENT

University of Bern

PhD Candidate

Institut for Sport Science, University of Bern

Department of Sport Psychology and Research Methods

Redefining retirement: examining the self-concepts and subjective careers of athletes transitioning out of elite sport

2016 - 2019

University of Western Ontario

Master of Arts

School of Kinesiology, University of Western Ontario, Canada

Thesis: Canada’s Contribution to Doping-Free Sport

2011-2016

University of Calgary

Bachelor of Arts

Department of Psychology, University of Calgary, Canada 

TEACHING experience

Bachelor Seminars

Since 09.2022

Athletic Career Development and Transitions

Cultural Sport Psychology

Philosophical Questions in Sport

Masters Lectures

Qualitative Research Methods

Let's Talk.

Stoke GmbH

Käppeli 1

Oberdorf, 6370

hlashelena@gmail.com

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